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Mail with Attitude to Maximize Marketing ROI
Mail with Attitude to Maximize Marketing ROI This article summarizes a presentation for the Professional ... PIMA discussing the need to better understand the direct marketing customer in order to be successful.- Authors: PETER BENNETT STEIN, Sandy McCray
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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NewsDirect Newsletter, January 2005, Issue No. 49
COLUMN BY CHRISTOPHER H. HAUSE REGARDING YOUR DIRECT RESPONSE OFFER BY PETE JACQUES & RONALD R. NEYER ... NEYER SPECIAL EDITOR’S NOTE RECAP OF INSURANCE DIRECT MARKETING FORUM 2004 BY JAY M. JAFFE SEPARATING ...- Authors: Marcel M Gingras, Christopher Hause, Jay Jaffe, Nancy Manning, Eric A Broedel, Van Beach, Robert Stone, Pete Jacques, Sandy McCray, Ronald R Neyer, Noel Atkinson, Peter Stein
- Date: Jan 2005
- Publication Name: News Direct